To what extent do you agree or disagree? When I shop I always try to buy branded products

To what extent do you agree or disagree? I am generally willing to spend extra for a brand with an image that appeals to me

To what extent do you agree or disagree? I often feel overwhelmed by all the choices I have as a consumer

To what extent do you agree or disagree? I am generally willing to spend extra for a product that is produced locally

To what extent do you agree or disagree? If I had to choose between two otherwise equal products, I would buy the one I thought was a better brand

To what extent do you agree or disagree? Brands bring meaning to products

To what extent do you agree or disagree? I tend to buy brands that reflect my personal values

To what extent do you agree or disagree? A good product can only be made by a good brand

To what extent do you agree or disagree? I pay attention to the brand of a product only if I'm ready to spend a lot of money on it

To what extent do you agree or disagree? I am more likely to trust a new product if it’s made by a brand I already know

To what extent do you agree or disagree? For the same types of product, private label/store brands and manufacturer brands don't differ in quality

To what extent do you agree or disagree? The brand of a product is very important to me when I make a purchase decision

To what extent do you agree or disagree? If it's a brand I don't know very well, I'll look up their website before I purchase

To what extent do you agree or disagree? If I don't feel confident making a purchase decision, I will look at online reviews

To what extent do you agree or disagree? I always buy the best quality I can afford

To what extent do you agree or disagree? I try to buy products from brands that act responsibly, even if it means spending more

To what extent do you agree or disagree? What I read about other people's good or bad experiences influences the companies or brands I choose

To what extent do you agree or disagree? If I really like a brand, I am happy to spend time giving my views on it

To what extent do you agree or disagree? I am not willing to give most brands any of my time to help them