Which of the following have you done in the last year? Recommended a product, service or company to someone?

Which of the following things, if any, have you personally done in the last year? Shared your views about a company or brand via media/blogs/social media

Which of the following things, if any, have you personally done in the last year? Avoided a company or brand because of a bad experience I have had

Which of the following things, if any, have you personally done in the last year? Avoided a company or brand because I heard or read about someone else’s bad experiences

Which of the following things, if any, have you personally done in the last year? Chosen a product or service from a company or brand because of good experiences I have had with them

Which of the following, if any, have you done personally in the last year? Chosen a product or service from a company or brand because I heard or read about someone else's good experiences

Which of the following things, if any, have you personally done in the last year? Been asked for advice by family or friends about what to buy

Which of the following, if any, have you personally done in the last year? Advised someone against a brand or company

Which of the following things, if any, have you done personally in the last year? Contacted a brand or company to complain about their product(s) or service(s)

Which of the following, if any, have you done personally in the last year? Bought a product or service because they support a particular charity or cause

Which of the following things, if any, have you personally done in the last year? Boycotted a company or brand as a protest because of how they treat their workers

Which of the following things, if any, have you personally done in the last year? Boycotted a company or brand as a protest because of how they treat the environment

Which of the following, if any, have you personally done in the last year? Boycotted a brand or company as a protest against them avoiding paying tax

Which of the following things, if any, have you personally done in the last year? Changed someone’s mind about purchasing a brand or company

Which of the following, if any, have you personally done in the last year? Bought a brand, product or service because they are endorsed by a celebrity you admire or trust