These are the findings of the Global Trends Survey, an Ipsos survey conducted between September 3rd - September 17th, 2013 (Wave 1) and October 1st - October 15th (Wave 2).
The survey was conducted in 20 countries around the world via the Ipsos Online Panel system - Argentina, Australia, Belgium, Brazil, Canada, China, France, Great Britain, Germany, India, Italy, Japan, Poland, Russia, South Africa, South Korea, Spain, Sweden, Turkey and the United States of America.
Wave 1 included a total sample of 16,039 adults and Wave 2 comprised 16,167 adults. In the US and Canada respondents are aged 18-64, and 16-64 in all other countries. Approximately 1000+ individuals were surveyed in Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Spain, Great Britain and the United States of America. Approximately 500+ individuals were surveyed in Argentina, Belgium, Poland, Russia, Saudi Arabia, South Korea, Sweden and Turkey. In developed countries where internet access is high, this can be taken as representative of the general working age population. However, in developing nations the results should be viewed as representative of a more affluent and “connected” population.
Where results do not sum to 100, this may be due to computer rounding, multiple responses or the exclusion of don't knows or not stated responses.
Data are weighted to balance demographics and ensure that the sample's composition reflects that of the adult population according to the most recent country Census data, and to provide results intended to approximate the sample universe. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.
Click the link below for a copy of our Global Trends Report which highlights ten key trends from the data we have gathered across 20 key countries and their implications for government, brands and business.