To what extent do you agree or disagree? I am willing to pay more for services and products which are tailored to me/my likes than those that aren't

To what extent do you agree or disagree? I am comfortable providing information about myself to companies who are online in return for personalised products and services

To what extent do you agree or disagree? I don't mind companies using information about me provided automatically when I go online such as my location and what I have been browsing online

To what extent do you agree or disagree? I don't mind companies making profits from using information about me if it benefits me too

To what extent do you agree or disagree? People's privacy online should be protected by an independent body regulating the way personal information is collected and used on the internet

To what extent do you agree or disagree? It is inevitable that we will all lose some privacy in the future because of what new technology can do

To what extent do you agree or disagree? I often don't bother fully reading terms and conditions on a website before accepting them

To what extent do you agree or disagree? I am willing to pay extra for a service or product to keep my details private

To what extent do you agree or disagree? I don't know what personal information companies hold about me

To what extent do you agree or disagree? I don't know what my rights are over the way companies handle my personal information

To what extent do you agree or disagree? I am happy to share my personal information with companies and brands that I like

To what extent do you agree or disagree? I am concerned about how information collected about me when I go online is being used by companies

To what extent do you agree or disagree? I am concerned about how information collected about me when I go online is being used by my own government

To what extent do you agree or disagree? I worry that companies can access my posts on social networking sites (such as Facebook or Twitter) or information about goods and services I have purchased (such as what I bought, where, when and for how much)

To what extent do you agree or disagree? Companies should give you more detail upfront on what data is being collected about you when you visit their website

To what extent do you agree or disagree? I should still be able to ask companies to whom they have shared or sold information about me, even if my personal details have been removed

To what extent do you agree or disagree? I would like to have access to the data that companies hold about me, as it could really help me make better decisions – for example about how I spend my money

To what extent do you agree or disagree? People worry too much about their privacy online - I'm not concerned about what companies or the government know about me

Which comes closest to your own opinion? A. I am happy sharing information about my interests and past activities online so that I get personalised services and relevant recommendations even if it means organisations knowing more about me OR B. I would rather keep my interests and past activities online private even if it means I do not get personalised services and relevant recommendations

Which comes closest to your own opinion? Website recommending products - past purchases. A. I would be happy with this information being used in this way even if it meant organisations knowing more about me OR B. I would rather that this information was not used in this way even if it means I do not get personalised services and recommendations

Which comes closest to your own opinion? Website recommending products - things you have looked at on their site. A. I would be happy with this information being used in this way even if it meant organisations knowing more about me OR B. I would rather that this information was not used in this way even if it means I do not get personalised services and recommendations

Which comes closest to your own opinion? Website recommending products – browsing other websites A. I would be happy with this information being used in this way even if it means organisations knowing more about me OR B. I would rather that this information was not used in this way even if it means I do not get personalised services and recommendations

Which comes closest to your own opinion? Website recommending products – based on location A. I would be happy with this information being used in this way even if it means organisations knowing more about me B. I would rather that this information was not used in this way even if it means I do not get personalised services and recommendations

Which comes closest to your own opinion? Your bank using characteristics and suggesting products A. I would be happy with this information being used in this way even if it means organisations knowing more about me OR B. I would rather that this information was not used in this way even if it means I do not get personalised services and recommendations

Which comes closest to your own opinion? Your bank analysing spending and suggesting products A. I would be happy with this information being used in this way even if it means organisations knowing more about me OR B. I would rather that this information was not used in this way even if it means I do not get personalised services and recommendations

Which comes closest to your own opinion? Social media – displaying adverts based on interests A. I would be happy with this information being used in this way even if it means organisations knowing more about me OR B. I would rather that this information was not used in this way even if it means I do not get personalised services and recommendations

Which comes closest to your own opinion? Social media – providing info based on browsing A. I would be happy with this information being used in this way even if it means organisations knowing more about me OR B. I would rather that this information was not used in this way even if it means I do not get personalised services and recommendations

Which comes closest to your own opinion? Social media – adverts based on friends'/followers' interests A. I would be happy with this information being used in this way even if it means organisations knowing more about me OR B. I would rather that this information was not used in this way even if it means I do not get personalised services and recommendation

Which comes closest to your own opinion? Stories that you might be interested in being 'promoted' by a social media site A. I would be happy with this information being used in this way even if it means organisations knowing more about me OR B. I would rather that this information was not used in this way even if it means I do not get personalised services and recommendations

Which, if any of these, have you done or have happened to you in the past 12 months or so? Changed the default setting on my computer or browser to increase privacy