Which of the following social media sites, if any, have you accessed in the last month?

From the following list, please select the main reasons you have used a social network service in the last month

How frequently, if at all, do you do visit social networking websites (Facebook, Twitter, Pinterest, etc.)?

Which comes closest to your own opinion? A. I am happy sharing information about my interests and past activities online so that I get personalised services and relevant recommendations even if it means organisations knowing more about me B. I would rather keep my interests and past activities online private even if it means I do not get personalised services and relevant recommendations